S6 Ep 15 The Power of Repelling: Embracing Unsubscribes in Your Business 3x3l39

The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you. Exciting Announcement 🎉I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £150! https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing Key Topics CoveredIn this value-packed episode, I explore: Why what seems like rejection is actually a powerful sign your marketing is working exactly as it should How trying to appeal to everyone leads to resonating with literally no one The dangers of watering down your personality and avoiding strong opinions in your content Why attracting lukewarm prospects leads to clients who question your worth and drain your energy The mindset shift needed to see your email list as a relationship game, not a numbers game Featured BreakdownsOn Marketing Authenticity:My journey from "baby Mills" who feared being disliked to showing up as my full self Why second-guessing your personality and boundaries attracts clients who don't align with you The freedom and results that come from using your authentic voice and language How calling out specifically who I want to work with ("ambitious, driven as fuck") filters my audience On Email Marketing Strategy:Why a smaller, more engaged list is better than a large, unresponsive one The data perspective: how unsubscribes actually improve your open rates and engagement My "garden" analogy: unsubscribers create space for your ideal clients to thrive The energetic shift that happens when wrong-fit people leave your ecosystem On Business Boundaries:Why dreading client calls is a sign something needs to change in your marketing The importance of clear, communicated boundaries in attracting the right people How sharing when and how you work filters out wrong-fit clients Why I don't want "40 calls a day" but rather fewer, higher-quality connections Resources MentionedNew digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th) Self-paced course with workbooks and easy-to-digest training videos Human Design as a tool for maintaining your energy (I'm a Generator!) Let's Connect!Come into my DMs if you want to chat about this topic Share your answers to the reflection questions below Take ActionAsk yourself these questions: When was the last time you expressed a strong opinion in your marketing that may have been polarizing? Do you feel energized by most of your clients you're working with? Do you have clear, communicated boundaries and expectations for your audience? , when the wrong people leave, it creates space for the right people to find you! Hosted on Acast. See acast.com/privacy for more information. 451p1w