S6 Ep 18 Are You Too Smart to Sell? Breaking Free From the Expert Disconnect Trap 12b1e

Grab your coffee and me today as I dive into "The Expert Disconnect" - that moment when your expertise actually creates a gap between you and your ideal clients. If you're creating amazing offers that aren't selling as well as they should, this episode reveals exactly why and how to fix it. Perfect for service providers, course creators, and anyone who feels like they're speaking a different language than their audience! Exciting Announcement 🎉I'm launching a FREE 3-Day Private Podcast Challenge called "Sell What They Want" starting May 21st! This challenge will walk you through my three-part framework for repositioning your offers so they sell without compromising your expertise or integrity. https://millsgray.kartra.com/page/SWTW Key Topics CoveredIn this value-packed episode, I explore: Why being too much of an expert can actually harm your sales The "Expert Disconnect" trap that affects almost every business owner How to bridge the gap between your expert knowledge and what clients actually search for Why technical language might be repelling your ideal clients Real examples of offer positioning that converts versus expert jargon that confuses Featured BreakdownsOn The Expert Disconnect: Why your deep expertise can make it harder to sell (counterintuitive but true!) The five signs you've fallen into the Expert Disconnect trap My real client example: The nutritionist using like "optimising metabolic function" when clients were searching for "how to stop feeling bloated" On Offer Positioning: The striking difference between technical language and client-focused language Why adding more bonuses isn't the solution (and what actually is) How to audit your current marketing for expert disconnect issues On The Free Challenge: Day 1: Understanding the Expert Trap Day 2: Creating the Bridge Offer Day 3: Conversion strategies that work Resources MentionedSign up for the FREE "Sell What They Want" 3-Day Private Podcast Challenge (starts May 21st) https://millsgray.kartra.com/page/SWTW My 30-day Sprint Program (mentioned as a client success case) https://docs.google.com/document/d/1iQoSFRLkWUA8WzL5_VGgk1xRg7PEvzc5-h80lUKqSGY/edit?usp=sharing Let's Connect!Come say hi on Instagram (mills_gray) Website: www.millsgray.com Take ActionAudit your website, sales pages and social content for expert language Look for technical that might confuse potential clients Check if you're focusing on methodology instead of client outcomes Sign up for the free challenge to transform your offer positioning , as I always say: The deeper your expertise, the harder it can be to sell - but only if you don't bridge the gap! Hosted on Acast. See acast.com/privacy for more information. 175o2r