The 'L' Word - Business Growth Playbook Ep 1 1n5m6e

Are you a CEO, high-level executive, or business owner looking to overcome growth challenges, unlock revenue potential, and lead your organization to new heights? You’re in the right place. The Business Growth Playbook, hosted by Outsourced VP of Sales Dean Nolley and Marketing Nerd/Fractional CMO Jeff Evans, is your go-to channel for actionable insights, innovative strategies, and practical advice to drive measurable business results. About the Show The Business Growth Playbook is a podcast designed for leaders who want more than theoretical advice. Dean and Jeff bring you real-world, experience-driven guidance on overcoming complex business obstacles, from sales-marketing alignment to maximizing customer lifetime value. In each episode, they address common (and not-so-common) issues that executives face, offering insights that help leaders like you make informed decisions and maximize growth opportunities. Our unique segment, The Playbook Breakdown, takes center stage in every episode. In this segment, Dean and Jeff break down real-world-inspired scenarios that mirror the very challenges you’re facing—whether it’s boosting revenue, streamlining processes, or creating better synergy between departments. With The Playbook Breakdown, you’ll gain a clear picture of what’s going wrong and, more importantly, get a roap to solve it. From practical sales strategies to innovative marketing tactics, we dig into the topics that drive your growth engine. Meet Your Hosts Dean Nolley – The Sales Expert Linkedin - https://www.linkedin.com/in/dean-nolley/ With over 30 years of experience as a sales leader, Dean brings a wealth of knowledge from roles across organizations of all sizes, from startups to Fortune 500 giants. As a trusted advisor, he’s been the outsourced VP of sales for several companies, building robust sales teams, refining sales processes, and helping businesses break through revenue ceilings. Dean’s insights come from a career on the front lines, where he’s seen the pitfalls and potential of every sales structure imaginable. For him, the goal is simple: to help your business close deals faster, more efficiently, and with sustainable success. Jeff Evans – The Marketing Nerd LinkedIn - https://www.linkedin.com/in/jeffevans78/ Jeff is the creative mind and strategic force behind J. Vincent Creative, a successful digital marketing agency in Atlanta. As a fractional CMO and Chief Creative Officer, he’s worked with local businesses and high-level executives to enhance brand visibility, drive lead generation, and build authority through digital marketing and content. Jeff’s expertise spans paid social media, video production, content marketing, and SEO. In The Business Growth Playbook, Jeff breaks down the complexities of digital marketing into practical strategies that can generate immediate and lasting impact. Why The Business Growth Playbook? Growing a business today isn’t just about sales or marketing—it’s about creating a seamless alignment between both. The friction between sales and marketing departments is one of the biggest growth obstacles that companies face. When these two departments are in sync, they create a powerful force that attracts, nurtures, and converts ideal clients. But alignment isn’t easy, and that’s where The Business Growth Playbook comes in. Whether you’re wrestling with a misalignment between sales and marketing, looking to shorten the sales cycle, or trying to expand in new markets, The Business Growth Playbook provides step-by-step solutions tailored for high-level decision-makers. We don’t just talk about theory; we get into the real-world scenarios that companies like yours are dealing with every day. Who Should Subscribe? The Business Growth Playbook is for CEOs, founders, executives, and business owners who want to grow their companies by making informed, strategic decisions. Our content is geared towards leaders who are action-oriented, results-driven, and open to exploring both sales and marketing strategies to fuel sustainable growth. If you’re in the Atlanta area, across the Southeast, or beyond, and looking for practical advice from experts who’ve been in the trenches, this channel is made for you. Dean and Jeff have a pulse on what’s happening in today’s market, and they’re here to share insights that you won’t find in textbooks or generic business blogs. i576s