Why Burning Down and Rebuilding Their Business Helped Swift Industries Win 5i5n5g

What happens when your business grows too fast and the demand suddenly vanishes? This week, I’m ed by Martina Brimmer, co-founder of Swift Industries, a bikepacking brand known for its exceptional design and creative culture. Martina shares how she dismantled her team, restructured operations, and found her creative spark again after the post-COVID contraction in the cycling industry. Listen in as she talks through the high-stakes decision to downsize, the systems that made it possible, and how she rebuilt the business around brand, joy, and simplicity. We also explore the behind-the-scenes of running a two-person operation, the strategic shift to international manufacturing, and how community-building efforts like Swift Campout are fueling both loyalty and growth—even when the ROI isn’t easy to track. You can find show notes and more information by clicking here: https://bit.ly/4mmUQwB Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email. 2i2y27