What to do when your negotiation turns into a game of poker 6x2h5f

Sellers are often faced with tough buyers who try to bully them into lower prices by claiming the product is a commodity. In this video, we discuss the tactics used to trick sellers into undercutting value, ways to identify a buyer who is playing poker, and how to differentiate in a commodity market to defend prices in your next negotiation. Roundtable discussion with Travis Umpleby, Pete Morelli, Jeet Mukherjee, and Tracy Dent from Holden Advisors. 5i57n