Sweathead with Mark Pollard 4261k

Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people over the past two weeks. Find our classes here: http://www.sweathead.com Find me here: http://www.instagram.com/markpollard

me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists. Find me @ http://www.instagram.com/markpollard

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing. And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis. You can find John here: https://www.linkedin.com/in/johnpaullyons/ You can find details about our masterclasses and accelerator here: http://www.sweathead.com

Lena Roland is Content Director, Strategy at WARC. This means she's dealing with all of you as she explores and gathers the smart minds in the world and what they're doing to market and effectively. In this episode, we chat about the present of strategy - what we're both hearing from strategists around the world. If you'd like to share what you're thinking about the future of strategy, WARC is collecting opinions for their Future Of Strategy report until August 2, 2024. Find it here: https://survey.alchemer.com/s3/7914889/Future-of-Strategy-2024 And find Lena on LinkedIn here: https://www.linkedin.com/in/lenaroland/ For details about our accelerator as well as masterclasses in Los Angeles, Singapore, Jakarta, Manila, and Sydney, visit http://www.sweathead.com

me by the river Vitava in Prague for a beer and a chat about the 2024 Cannes Lions Festival.

- The power of paper - Summarize stingily - Digging into problems - Fixing presentations Find out about my masterclasses: http://www.sweathead.com the ebook "How To Do Strategy" http://www.sweathead.com Find me on Instagram: http://www.instagram.com/markpollard

Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW. We discuss these thoughts as well as Turkey.  You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/ ** For details about our strategy masterclasses and free ebooks, go to http://www.sweathead.com 🇨🇿Prague 🇩🇪Berlin 🇺🇸NYC, LA 🇸🇬Singapore 🇮🇩Jakarta 🇵🇭Manila 🇦🇺Sydney

Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director. We discuss this move as well as a survey that suggested a lot of strategists think strategy frameworks do more harm than good. You can find Joe here: https://www.linkedin.com/in/joe-burns-bb73a31b/ ** For details about our strategy masterclasses and free ebooks, go to http://www.sweathead.com 🇨🇿Prague 🇩🇪Berlin 🇺🇸NYC, LA 🇸🇬Singapore 🇮🇩Jakarta 🇵🇭Manila 🇦🇺Sydney

Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now: - What's happening on the social media platforms, and - What agencies are getting wrong, You can find Mani here: https://www.linkedin.com/in/manischlisser/ Find out about our masterclasses at http://www.sweathead.com You can find Mark here: http://www.instagram.com/markpollard

Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June. David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION. In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic. Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/ David is here: https://www.linkedin.com/in/davidcerveny/ ** Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our masterclasses are on the Sweathead website: http://www.sweathead.com. You can find Mark here: http://www.instagram.com/markpollard

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team. In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it. You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/ And her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033 ** Find out about our masterclasses at http://www.sweathead.com  You can find Mark here: http://www.instagram.com/markpollard

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it. You can find the deck here: http://bit.ly/stopcollaboratingandlisten

You can find out about our masterclasses at http://www.sweathead.com Mark is here: http://www.instagram.com/markpollard

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk. Their guide is here: https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96 Lucas is here: https://www.linkedin.com/in/lucasantunesribeiro/ Kazuo is here: https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177 Mark is here: http://www.instagram.com/markpollard

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't. You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide You can find Camilla here: https://www.linkedin.com/in/camillagrey/ You can find Mark here: http://www.instagram.com/markpollard

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey as well as what exactly he is doing right now. You can find Michael here: https://www.linkedin.com/in/mirateck/ You can find Mark here: http://www.instagram.com/markpollard

Cofounder of the Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can learn from techno. Obviously. You can find Luis here: https://www.linkedin.com/in/luismiranda1/ You can find Mark here: http://www.instagram.com/markpollard

Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's business. You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies. Carolyn Barclay: https://www.linkedin.com/in/carolyn-barclay-622b9712/ David Moore: https://www.linkedin.com/in/davidmooreecd/ ** Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard

You can find these bits as essays here: http://www.instagram.com/markpollard

Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands. In this interview, we discuss B2B Marketing 101. You can find Ty here: https://www.linkedin.com/in/tyronaheath/ You can our "How To Do Strategy" ebook, read by 120,000+ people here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead Our next Sweathead Strategy Accelerator happens in March, 2024. Find details at www.sweathead.com.