School Of Podcasting's Morning Announcements: Lear 73d7

Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common characteristics: Relevance: A good hook connects directly to the theme or topic of your episode. It should hint at what’s to come without giving everything away. Emotional Impact: Evoking curiosity, excitement, or even controversy can create an emotional connection with your audience, prompting them to stay tuned. Clarity and Brevity: Your hook should be clear and to the point. Complexity can confuse listeners and cause them to lose interest. Promises Value: Whether it’s information, entertainment, or inspiration, a strong hook promises something valuable to the listener. All of this relies on you knowing who your target audience is. A hook that works on a business podcast may not work on your gaming show. Ever wondered why some podcasts just suck you in while others make you want to run for the hills? Well, let’s break it down, shall we? The opening hook of your podcast can make or break your listener retention. You could have the most riveting content planned, but if your intro is as exciting as watching paint dry, good luck keeping anyone around. We’re talking about how a killer hook can capture attention faster than a cat meme on social media. Dive into the psychology of why people stick around and learn five solid strategies to craft hooks that actually work. Spoiler alert: it’s not just about being clever. It’s about being relevant, emotional, and concise. So, grab your headphones, and let’s unravel the magical art of the podcast hook that’ll have your audience begging for more! Takeaways: A killer hook can make or break your podcast's first impression, so choose wisely! To keep listeners glued to your podcast, start with something that sparks curiosity and relevance. Your opening should promise value; otherwise, listeners might just hit the dreaded 'stop' button. Whether it's a shocking fact or a relatable story, your hook needs to resonate with your audience. 5 Example Hook Types:Engaging Questions: Drawing listeners in by voicing their struggles or curiosities Personal Anecdotes: Using brief, vulnerable stories that are directly relevant Shocking Facts: Leveraging surprising statistics or statements (without clickbait) Intriguing Scenarios: Creating hypothetical situations that spark imagination Relatable Problems: Addressing common issues faced by the audience Mentioned in This EpisodeSchool of Podcasting Ask the Podcast Coach Power of Podcasting Network Podcast Review Show Podcast Hook Example Cheat Sheet Audience Survey: schoolofpodcasting.com/survey25 Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations Question of the Month: Got a Question For the Question of the Month? We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225. Question of the Month Live Appearances I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/ Where Will I Be? 2025 Audience Survey the #1 Podcast Education Site - The School of Podcasting Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com" School of Podcasting

What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic Drop Moments, that shares the secrets to transforming mediocre conversations into absolute "Didya Hear That?!" moments. In this episode, we pull back the curtain on selecting guests that will electrify your audience, ask questions that make people lean in, and tell stories that keep listeners hanging on every word. Whether you're a seasoned podcaster or just starting out, what we share will completely change how you approach interviews forever. So if you're ready to stop settling for bland, forgettable conversations and start creating audio magic, hit play right now. The Triple Threat Filter for Interview Guests:1. Familiarity - How well-known is the guest to your audience? - A familiar guest brings built-in interest and recognition - More famous guests typically make better interview subjects - Provides an immediate connection for listeners 2. Relevance - Does the guest's story or background matter to your audience? - Must align with your podcast's theme and target listeners - Simply being famous isn't enough if the content doesn't resonate - The guest should provide value specific to your show's focus 3. Interest/Entertainment - Can the guest tell a compelling story? - Ability to be engaging, dynamic, and captivating - Brings unique perspectives or unexpected narratives - Makes the host look good by providing memorable content Aim to have at least two out of three criteria met. If you lose two out of three, the interview will likely be challenging to make interesting. The ultimate goal is to leverage the guest's story to enhance your podcast's entertainment value. The 3E's of Entertainment:1. Enhance - Add extra details to make the story more interesting - Go beyond the basic facts - Ask questions like "What were you thinking at that moment?" - Create additional context that wasn't initially present - Make the story more vivid and engaging 2. Exaggerate - Slightly amplify the story's impact - Turn a small moment into a bigger narrative - Example: A small fish becomes "the biggest catch of the season." - Create dramatic tension without losing the core truth - Make the story more memorable and exciting 3. Embellish - Add creative storytelling elements - Stage the story for maximum entertainment value - Take a brief moment and turn it into a full narrative - Example: A simple backstage conversation becomes an epic ping pong challenge - Use creative license to make the story more compelling As audiences crave authenticity, Tracy isn't saying to lie, but you can bring in adjectives that trigger the theater of the mind. Resources MentionMic Drop Moments Book Tracy Johnson Media Website School of Podcasting Episode 677 The Ultimate Guide to Hosting and Guesting Podcast Interviews Drew Carey on Jordan Harbinger Show (start at 48:14 nsfw) Howie Mandel on Jordan Harbinger Jordan Harbinger Show Find "All Things Dave" at powerofpodcasting.com Say Thanks for a Great Show schoolofpodcasting.com/thanks Mentioned in this episode: Question of the Month: Got a Question For the Question of the Month? We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225. Question of the Month the School of Podcasting Today - Your Future Self Will Thank You Stepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I’ll be right by your side every step of the way. , every podcast episode builds connections and opens doors to future opportunities. Take action today, and let your future self reap the rewards. School of Podcasting I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey Live Appearances I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/ Where Will I Be?

Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk. Our buddy Ray Edwards, a top-notch copywriter, shares a jaw-dropping story about how he made a cool million but ended up in bankruptcy—wait, what? How does that happen? I spill the beans on my own bankruptcy saga, sharing how emotional decisions can lead us down a slippery slope. And hey, we’re not just here to mope; we’ve got Steve Stewart from the Podcast Editors Academy ing us to sprinkle in some wisdom about putting profit first. Buckle up, because we’re throwing in some sarcastic humor while we unravel the absurdity of our financial choices! Takeaways: Ignoring your finances is like playing with fire while blindfolded—eventually, you'll get burned. Being bankrupt after making millions is the ultimate plot twist—stay alert or face the absurdity! Don't let emotions rule your financial decisions; logic over feelings keeps the money in your pocket. Track every penny if you want to keep your business afloat; otherwise, expect to sink! Companies mentioned in this episode: Ray Edwards Steve Stewart Podcast Editors Academy (get the free ) Profit First book Novo (get $40 off once qualified) Relay Wave Apps Acorns Sofi Gordon Firemark Ralph Estepp Cronometer Fitness Tracker School of Podcasting Mentioned in this episode: Question of the Month: Got a Question For the Question of the Month? We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225. Question of the Month Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations Worry Free Podcasting Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. our ive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/ and be on your way to podcast success. School of Podcasting

Normally, I try to stay positive and encouraging. Maybe I still am, as I encourage you not to fall for these Podcast Tools (often based on AI) that promise great success and wealth without doing any work. Here are some of the things this company (who will remain nameless) promised: A chart-topping podcast in minutes You don't even need a microphone (think about that) Just let AI clone your voice, make an AI video version of you, and make six figures. Podcasting is expensive (it's not -you can get started for $80) Instant money from advertising (when big sponsors need 10-20,000 s per episode) It quotes successful podcasts that aren't using their system (and sell their own products, not advertising). Takeaways: You don't monetize a podcast - you monetize an audience. If it were this easy, everyone would do it - and all podcasts would be the same. Many podcasting scams prey on the uneducated, making it sound easy to succeed. Building a podcast audience takes time, typically around three years, so be patient. Don't fall for the hype that you can create a podcast in minutes without effort. You can't skip the hard work of podcasting and expect to succeed; it requires consistency in schedule and consistency in quality content. Mentioned In This Episode Conan O'Brien Needs Some Cash Podnews Weekly Review Podnews Daily Will “Verified” s Ruin Podcast Advertising School of Podcasting Video of Fake Countdown Timer Mentioned in this episode: the School of Podcasting and Get Access to Step by Step Courses When you the School of Podcasting you get UNLIMITED one-on-one coaching, an awesome community and courses like: Planning Your Podcast Podcasting Gear Growing Your Podcast Podcast Monetization and many more - all for one low price. School of Podcasting Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations Question of the Month: Got a Question For the Question of the Month? We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225. Question of the Month

Ever find yourself staring at a blank screen, just waiting for the podcast gods to drop some divine inspiration in your lap? Yeah, me too. But don’t worry, we’re exploring the world of podcast ideas today! I asked you, the wonderful listeners, how you come up with your brilliant episode topics, and trust me, some of the answers are pure gold. From scavenging through old notes to eavesdropping on pharmacy conferences, we’ve got tips and tricks to keep those creative juices flowing. So, whether you’re a newbie or a seasoned podcaster struggling for content, jump in and let’s figure this out together—because who doesn’t love a good brainstorming session, right? Participants Kim Newlove https://www.thepharmacistsvoice.com/ https://www.perrysburgpodcast.com/ Dan LeFebvre https://www.basedonatruestorypodcast.com Justin Blackett https://www.shipshapepodcast.co.uk/ Takeaways: When you're stuck for podcast ideas, sometimes it's easier to think about what not to discuss. Finding inspiration for episodes can come from anywhere, even from the most mundane situations. Engaging with your audience directly can help generate content ideas that resonate with them. Using tools like feed readers can streamline how you gather information and find inspiration for your show. Podcasts often draw content from current events, books, or personal experiences that resonate with the audience. The key to successful podcasting is staying curious and always looking for new perspectives and stories. Links referenced in this episode: schoolofpodcasting.com thepharmacistsvoice.com perrysburgpodcast.com shipshapepodcast.co.uk basedonatruestorypodcast.com inoreader.com feedly.com Notejoy ( link)

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don’t worry, we’ll also have a laugh or two about how confusing all this can be, because who doesn’t love a good irony sandwich? So, buckle up, and let’s turn those numbers into something that actually helps your podcast shine! Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.com You can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening. podcasters.amazon.com You can see how many people on Amazon Music are following you, how many s you get and how far people listen Your Media Host This could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many s you get per episode, and see the location of your audience. Google Analytics Here you can see the top pages of your website, among many other things. You can find it at analytics.google.com YouTube YouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zero Audience Survey When in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage). Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for ; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. , marketing your podcast is as essential as creating it; be strategic about your approach. Links referenced in this episode:Episode 896 on UTMs Book - The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Book The Audience is Listening by Tom Webster podcastsconnect.apple.com podcasters.spotify.com podcasters.amazon.com analytics.google.com Google Dashboard School of Podcasting Google UTM Creator - Video DISCLAIMER: All opinions are mine. Some links are links, meaning that if you buy something through a qualifying link, we may earn a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases. Mentioned in this episode: Question of the Month: Where Do You Get Ideas For Your Podcast? I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come up with ideas for your podcast? I need your answer by 4/25/25 Go to www.schoolofpodcasting.com/question Question of the Month Everything Your Need - Everywhere Your Need It - Every Question Answered Are you ready to take your podcasting skills to the next level? Look no further than the School of podcasting. The number one site for learning how to podcast. Here’s why: First, you can learn everything you need to know everywhere you go. Whether you’re on your phone, computer, tablet, or TV, the best resources are right here. Second, anytime you have a question, Hall of Fame Podcaster Dave Jackson is just one click away, and offers unlimited coaching. Throw in the amazing podcaster community that can guide you every step of the way and you have yourself a no-brainer. And finally, we’re so confident that you’ll love what you learn, we offer a 30-day money-back guarantee. Don't miss out on this opportunity to elevate your podcasting journey. us today! at schoolofpodcasting.com School of Podcasting Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations 2025 Audience Survey

So, let’s dive into the wild world of podcasts on YouTube, shall we? This episode is all about the big question: should your podcast even be on YouTube? Spoiler alert: I don’t have a definitive answer, but I’m armed with some juicy facts to help you figure it out. I tackle the age-old debate between audio and video, and you'll learn that while YouTube has a gigantic audience, audio podcasts have a much better chance of getting discovered. I mean, who wouldn’t want 564 listeners to hunt down their content instead of just 38 viewers? So, grab your favorite snack, kick back, and let’s get into the absurdity of the podcasting landscape—because why not? Clarify This DiscussionWe are talking about put video (actual video not a static image). For this discussion, a podcast is audio (even though it can be video). Takeaways: Podcasts on YouTube? Yeah, it's a thing, but don't kid yourself into thinking it's the only way. The audio side of podcasting has way more potential listeners than video. Like, a LOT more. If you want to grow your podcast, focus on audio first—it's cheaper and has less competition. Joe Rogan and Mr. Beast didn't just pop up overnight; they hustled for years before their success. Most folks prefer to listen rather than watch, so give the people what they want—audio content! YouTube's algorithm can help, but if you want real connections, audio is where it's at. If you have the time, budget and desire - by all means BE ON YouTube! MentionedHow to Podcast Like Joe Rogan video. Samson Q2u Microphone Audio Tecnica ATR2100 USB Mic Zoom Podtrac P4 Sonzy ZV-E10 II DSLR Camera Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations Question of the Month: Where Do You Get Ideas For Your Podcast? I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come up with ideas for your podcast? I need your answer by 4/25/25 Go to www.schoolofpodcasting.com/question Question of the Month Worry Free Podcasting Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. our ive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/ and be on your way to podcast success. School of Podcasting

Are you using AI? Or better yet, which AI tool are you using? That's the big question we’re tackling today! We listen to fellow podcasters to find out about their favorite tools and whether they save time or make things messier. Spoiler alert: Sometimes, it feels like we’re just swapping one headache for another! Plus, I just got back from Podcast Movement Evolutions, so get ready for some juicy insights. Participants:Craig from aigostocollege.com and livewellandflourish.com Ethan from dailysportshistory.com Ralph from askralph.com Kim from thepharmacistvoice.com and perrysburgpodcast.com Tim from createartpodcast.com and findapodcastabout.xyz York from welcometoearthstories.com Dave from schoolofpodcasting.com Ai Tools for PodcastersOtter AI Elevenlabs Magai Poe Perplexity Claud Captive (Media Host) Descript Notebook LM Resound.ai ChatGPT Vista Social Also Mentioned podcastpartnership.com Castahead Media Follow the show Takeaways: I learned at Podcast Movement that most podcasters now use AI tools to boost productivity. The real question is, which AI tools are actually helping us, and are they worth it? Ethan from Daily Sports History uses AI to ease his writing process and save time. Ralph from Ask Ralph uses AI daily to generate content for his podcast and streamline his workflow. Each podcaster has unique AI tools, like Lex, Perplexity, and Descript, that help them create better content. Mentioned in this episode: Question of the Month: Where Do You Get Ideas For Your Podcast? I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come up with ideas for your podcast? I need your answer by 4/25/25 Go to www.schoolofpodcasting.com/question Question of the Month Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations Unlimited One-On-One Coaching Struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen. School of Podcasting 2025 Audience Survey

You can totally monetize a podcast even if your audience is smaller and niche. It's like having a tiny but super ionate fan club instead of a massive crowd that’s half-asleep. Today, we’re chatting with Ray Arnett from aroundthelayout.com, who lives, eats, and breathes the world of model railroads. He’s got some wild ideas about partnerships that don’t rely on the usual sponsor route, and trust me, it’s more interesting than it sounds. Monetizing a Smaller AudienceThink making money off a podcast is just for the big shots? Well, let's pop that bubble! This episode digs into how even those tucked away in the tiniest of niches can make some cash. If you're a model train enthusiast with a handful of loyal listeners, you’re in for a treat. Ray Arnott Shares All the Lessons Ray's not just talking numbers; he’s all about engagement and connections, proving that sometimes having a smaller audience means having a more dedicated one. Forget about chasing those elusive sponsorship deals; Ray's got a different game plan. He shares how forming partnerships with like-minded businesses has been the real money-maker for him. So grab your conductor's hat and hop on board as we explore the wild world of niche podcast monetization. Get ready to learn that with the right approach, even a handful of listeners can lead to big bucks! Takeaways: Monetizing a podcast isn't just for the big names; even small niche audiences can cash in. Engaged listeners are worth their weight in gold, no matter the size of your audience. Finding the right marketing partners who share your vision can be a game changer. Creating a community in your niche can lead to unexpected sponsorship opportunities. Never take your community for granted. It's not about having a large audience; it's about having the RIGHT audience. Underserved communities need a safe place to connect with like-minded people. Links referenced in this episode: schoolofpodcasting.com aroundthelayout.com Heartbeat Community Tool Redirect.Pizza (aff) Cancer and Comedy Podcast School of Podcasting Program Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations Question of the Month: Where Do You Get Ideas For Your Podcast? I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come up with ideas for your podcast? I need your answer by 4/25/25 Go to www.schoolofpodcasting.com/question Question of the Month Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, a ive community, and get unlimited coaching. Say goodbye to fear and hello to success." Start your podcasting journey today with the School of Podcasting. and take the first step towards turning your ion into a reality. Visit SchoolOfPodcasting.com to get started. No fear, just success. School of Podcasting

Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talking about meaningful connections that can actually grow your audience. Stephanie explains how she snagged partners before she even had a following—zero s, folks! So, if you’ve been thinking about how to take your podcast game to the next level, this chat is for you. Grab your earphones and get ready to learn how to team up with brands that vibe with your message! Want Another Story of Someone Who Got a Sponsor Before Launching?Check out The Riches are in the Niches With Harry Duran episode 767 Takeaways: Partnerships are more about shared goals and values compared to one-off sponsorships. Monetization through partnerships can grow your audience, not just your pocketbook. It's all about the fit; the right audience and brand alignment are crucial for success. Don't promote brands you don't believe in; integrity is key in partnerships. Transparency with analytics and helps maintain healthy brand relationships. Educate your partners about your audience to foster better collaboration and understanding. Stephanie did a "trial run" on her courses - BEFORE she launched. Links referenced in this episode:podcastexpertlab.com schoolofpodcasting.com profitfromyourpodcast.com castahead.net beyondbourbonstreet.com Profit From Your Podcast Book The Day My Vagina Broke Book Mentioned in this episode: Help When You Don't Know Where To Start I get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/ School of Podcasting Podcast Expert Lab 7-step podcast partnership success: This course pays for itself after just ONE partnership. Imagine getting paid to talk about what you love with brands that align with your audience. Complete this on-demand course at your own pace, using short, bite-sized videos and actionable tasks to boost your podcast growth and income. You don’t need to be famous—you just need the drive to grow and the strategy to earn! Podcast Expoert Lab Question of the Month: Let's Talk AI Form a listener, are you using AI, if so what tools, what do you create, and do you spend more time tweaking the results that it would be quicker to just do it yourself? Go to www.schoolofpodcasting.com/quesiton and I need your answer by 3/21. Be sure to tell us a little bit about your show and provide your website address Question of the Month

Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests. By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed. When it comes to SEO, AI is interesting, but she advises against using "podcast lingo" and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach. Takeaways: Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch. Building relationships through your podcast can lead to business opportunities without being pushy about it. SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience. Don't just focus on the numbers; create meaningful connections with your guests and audience. Because of My Podcast: Ralph Estep JrRalph has been an ant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version. Check out Ralph's show at www.askralphpodcast.com Links referenced in this episode:schoolofpodcasting.com askralphpodcast.com heartcastmedia.com Camp Content Show Tom Petty and Axl Rose Mentioned in this episode: I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/ Where Will I Be? Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, a ive community, and get unlimited coaching. Say goodbye to fear and hello to success." Start your podcasting journey today with the School of Podcasting. and take the first step towards turning your ion into a reality. Visit SchoolOfPodcasting.com to get started. No fear, just success. School of Podcasting 2025 Audience Survey Question of the Month: Let's Talk AI Form a listener, are you using AI, if so what tools, what do you create, and do you spend more time tweaking the results that it would be quicker to just do it yourself? Go to www.schoolofpodcasting.com/quesiton and I need your answer by 3/21. Be sure to tell us a little bit about your show and provide your website address Question of the Month

After a lot of on the first episode about podcast newsletters, I wanted to answer more questions, and this time I brought Paul Gowder to help. We’ll discuss what tools to use and what content to include. If you really want to skip this whole newsletter thing, we've got some backup plans for you, too. Paul not only has wisdom about newsletters, but we also talk about building his community. Spoiler alert: You might even want to ditch social media for this! Buckle up, because we’re about to make your newsletter dreams a reality. Takeaways: Start building your podcast newsletter today; it's like planting a seed for growth. Don't overthink content; even simple updates can keep your audience engaged and informed. Use email as a direct line to your audience; it's way better than shouting into the social media void. If you're not asking for emails, you're missing out—it's like having a party and not inviting anyone. Be cautious with Facebook. They may delete your group with 85,000 people in it. Mentioned In This Episodeschoolofpodcasting.com paulgouder.com Paul's Free Strategies paulgowder.com/emailtools Paul's Email Jump Start What to expect at your first Powow. schoolofpodcasting.com/972 - Part 1 about Newsletters schoolofpodcasting.com/974 - This episode Jef Sieh's Social Media News Live Podcast Tools Mentioned:Sustack Sendfox Mailerlite Kit Newsletter Database Liz Wilcox Templates Group Leads for gathering emails from Facebook Groups. Mentioned in this episode: Do You Need a Podcast Coach Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout. School of Podcasting Question of the Month: Let's Talk AI Form a listener, are you using AI, if so what tools, what do you create, and do you spend more time tweaking the results that it would be quicker to just do it yourself? Go to www.schoolofpodcasting.com/quesiton and I need your answer by 3/21. Be sure to tell us a little bit about your show and provide your website address Question of the Month I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/ Where Will I Be?

I ask my audience what their top pet peeves are just drive them nuts. We're spilling the beans on all the annoying things that make us want to tear our hair out while listening. We've got it all covered from podcasters who take forever to get to the good stuff to the dreaded mid-sentence ads that pop up like uninvited guests at a party. We also chat about the classic blunders that drive listeners nuts, like out-of-context clips and those cringe-worthy audio issues. So, grab your headphones and get ready to laugh and commiserate as we call out all the podcasting faux pas that need to be put to rest! Thanks to the Participants in This EpisodeSteve Stewart from SteveStewart.me and the Podcast Editor Academy Kim Newlove from the Pharmacist's Voice and the Perrysburg Podcast Mark Lawley from the Practical Prepping show.  Todd the Gator from the Guardian Downcast show. Zo Richardson from the Back Look Cinema show. York from Welcome to Earth Stories Show. Dave Jackson from the School of Podcasting. Takeaways: Podcasters need to stop dragging out the intro and just get to the point already. Volume fluctuations between hosts and guests are a major annoyance that can ruin a podcast. Out-of-context clips at the start of a podcast are confusing and just plain unnecessary. Too many commercials can turn a great podcast into a frustrating experience for listeners. Not including show notes wastes listeners' time and makes it hard to follow up on interesting topics. Don't tell me a book and then not put the link. Bad audio quality is the ultimate deal-breaker that makes me want to hit stop immediately. Additional Links referenced in this episode: Podpage - a great tool to make amazing websites for podcasters. Captivate media host (with some very cool tools built-in) YouTube Billion Views The Meidas Touch, which produces 15 episodes A DAY has "De-Throwned (?)" Joe Rogan. Mentioned in this episode: I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/ Where Will I Be? Question of the Month: Let's Talk AI Form a listener, are you using AI, if so what tools, what do you create, and do you spend more time tweaking the results that it would be quicker to just do it yourself? Go to www.schoolofpodcasting.com/quesiton and I need your answer by 3/21. Be sure to tell us a little bit about your show and provide your website address Question of the Month the School of Podcasting Mark from Practical Prepping had been podcasting for a while, but after ing the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 ! the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching today worry-free with a 30-day money-back guarantee! School of Podcasting

Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know. It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at why newsletters are the real MVPs of traffic generation, sharing some juicy stats and personal tales that’ll have you reconsidering your social media obsession. Buckle up, because we’re about to turn your traffic woes into wows! I also share some behind the scenes of a future episode. Takeaways: A newsletter is like a Swiss Army knife for driving traffic; social media is just a flimsy butter knife. Crazy thought: newsletters give you more bang for your buck than social media ever will, who knew?! Social media might be fun for scrolling, but newsletters actually get people to click and engage. Turns out, people prefer their marketing via email rather than social media, shocking right? If you're still chasing social media likes, maybe it's time to rethink your strategy and the newsletter revolution. Newsletters allow for better audience segmentation, making it easier to deliver personalized content that actually resonates. Links referenced in this episode:School of Podcasting schoolofpodcasting.com Audience Survey schoolofpodcasting.com/survey25 SOP Episode on UTM schoolofpodcasting.com/896 Dave's Newsletter podcastingobservations.com schoolofpodcasting.com/newsletter schoolofpodcasting.com/daily Gary Arndt Everything Every Daily https://everything-everywhere.com/ Gary Interviewed on the School of Podcasting https://schoolofpodcasting.com/how-gary-arndt-adopted-the-audience-growth-strategy-from-the-movie-industry/ Podnews Report Card podnews.net/report-card Leave Dave a Review schoolofpodcasting.com/apple Captivate Media Hosting No Payments 'Till April thishow.com/captivate Podcast Marketing Trends Survey (Please Fill Out) https://podcastmarketingacademy.typeform.com/to/DR7WmJbF Paul Gowder Email Tips https://www.paulgowder.com/ Liz Wilcox Email Templates https://lizwilcox.com/ Jab, Jab, Jab, Right Hook Book From Gary V. Mentioned in this episode: I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/ Where Will I Be? Question of the Month: Let's Talk AI Form a listener, are you using AI, if so what tools, what do you create, and do you spend more time tweaking the results that it would be quicker to just do it yourself? Go to www.schoolofpodcasting.com/quesiton and I need your answer by 3/21. Be sure to tell us a little bit about your show and provide your website address Question of the Month What Does Worry Free Podcasting Look Like? It means not having to worry about buying the wrong equipment. It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back. It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products. You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together. School of Podcasting

We're diving into the wild world of podcasting and pulling some juicy lessons from the legendary Saturday Night Live as it hits the big 5-0. Seriously, SNL didn’t just survive; it thrived, and we’re here to steal some of that magic for our own shows. From knowing your audience to embracing the weirdness, there’s a treasure trove of insights that can help us all level up our podcasting game. Forget about being boring—SNL took risks, and guess what? It paid off! So, buckle up and get ready to channel your inner SNL spirit, because we’re about to get creative and maybe a little absurd. Takeaways: SNL stands the test of time, and so should your podcast; don’t be boring! Know your audience, but also create content you want to see; it's a balance! Embrace weirdness in your podcast; it keeps things fresh and fun for everyone! Experimentation is key; SNL’s success came from trying new things, so should you! If you get bored, so will your listeners; keep it exciting or risk losing them! Word of mouth matters; promote your podcast like SNL promotes its guests! Mentioned in this episode: Do You Need a Podcast Coach Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout. School of Podcasting I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/ Where Will I Be? Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. the free community Podcasting Observations

Danny Pena is back on the mic, and let me tell you, he’s got stories that’ll make you believe in the power of podcasting. After 20 years of grinding with Gamertag Radio, Danny shares all the wild opportunities that have come his way, and trust me, it's not just luck; it's hustle. Danny DOES THE WORK. From interviewing gaming legends to landing a gig at the New York Stock Exchange, Danny shows us that if you know your audience and stay true to yourself, the sky's the limit. We dig into how he built connections that led to his success, proving that networking isn’t just a buzzword—it’s the real deal. So grab your headphones and get ready to be inspired—this is one ride you don’t want to miss! Takeaways: Danny Pena has been podcasting for 20 years, proving that persistence pays off. Building relationships through podcasting can lead to incredible opportunities and experiences. Getting to know your audience is key to creating content they love and respond to. Danny's success shows that focusing on impact rather than just numbers can lead to growth. Networking in person is crucial; nothing beats face-to-face connections for opportunities. Opportunities arise from being genuine and building a solid reputation in your field. Links referenced in this episode: schoolofpodcasting.com - use the coupon listener gamertagradio.com https://www.dannyandriana.com/ <<Danny and Riana's Consulting Company Danny Peña: Keep it Fun and Master Your Craft -EP827 Danny Peña Is On a Mission For Additional Listeners - EP633 Commitment to Community: How Danny Peña Grew His Podcast Audience - RP506 The Danny and Riana Show Mentioned in this episode: Question of the Month: Podcasting Pet Peave You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25 Question of the Month Do You Need a Podcast Coach Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout. School of Podcasting I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/ Where Will I Be? 2025 Audience Survey

YouTube just dropped a report on what makes content good, and spoiler alert: it’s not just about looking pretty. Turns out, folks care way more about what’s being said than how fancy the background is. If you want to create stuff that really resonates, whether it's on YouTube or just in audio, you gotta aim for emotional connection. You know, the kind that makes you laugh, cry, or think, not just scroll mindlessly. So, if you’re ready to step up your content game and stop stressing over that bowl of cereal in the background, stick around! YouTube just dropped a bombshell report on what makes content tick, and honestly, it's a game-changer for all of us trying to create stuff that doesn't suck. So, I dove deep into this thing, and guess what? Turns out, whether you're slinging videos or just talking into a microphone like yours truly, the core principles of good content are pretty much the same. They say good content should make you laugh, cry, or at least think a little—basically, it needs to resonate. And if you're worried about your background lighting or if your hair is on point, spoiler alert: it doesn't matter as much as you think. We're talking about a study that found less than 1% of viewers care about visuals, and really, if your audio is clear and your video isn't shot in a black hole, you're already ahead of the game. But let's dive into the juicy bits. The report highlighted that emotional engagement is key. If your content doesn't hit people in the feels, you're just another background noise in their lives. And I get it; we all want to be relatable. If viewers can see themselves in your stories, you're golden. Authenticity is the name of the game—be real, be you, and stop trying to copy what everyone else is doing. This isn't a high school talent show where you're just trying to impress the popular kids; it's about creating a connection. So, whether you’re crafting a podcast episode or filming a YouTube video, focus on being genuine and let your unique voice shine through. To wrap it up—what I gleaned from this report is that content creation isn't just about looking good or having the fanciest gear. It's about creating something that makes people feel like their time was well spent. And if you can throw in a good story or two, you’re well on your way to winning their hearts (and ears). So roll up your sleeves, get comfy with your mic or camera, and : it's all about the content, my friends. Takeaways: YouTube's report shows that content is about connecting emotionally, not just visuals. Good content should make people feel something, whether it's laughter or nostalgia. Don't stress about backgrounds or fancy gear; clear audio is what really matters. Being authentic and relatable is key to engaging your audience effectively. Mentioned In This Episode:School of Podcasting Coach Builder: How to Turn Your Expertise Into a Profitable Coaching School of Podcasting Audience Survey Joe Rogan Episode 1 Jim Harold Paranormal Podcast Mentioned in this episode: I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/ Where Will I Be? Question of the Month For this month, we are looking at those things that make you go 'Ugh," or press fast forward, or maybe swipe and unfollow. What are you top pet peaves? Don't forget to tell us a little bit about your show (the elevator pitch) and where we can find your (your website so I can link to it in the show description). I need your answer by January 24th 2025. Question of the Month 2025 Audience Survey the School of Podcasting and Get Access to Step by Step Courses When you the School of Podcasting you get UNLIMITED one-on-one coaching, an awesome community and courses like: Planning Your Podcast Podcasting Gear Growing Your Podcast Podcast Monetization and many more - all for one low price. School of Podcasting

Every podcast can benefit from editing because it enhances the listening experience by removing the boring parts and keeping the content engaging. While authenticity is important, it shouldn't come at the cost of listener engagement. Effective editing can transform a good conversation into a great podcast by honing in on valuable content and eliminating distractions. By focusing on who your audience is and what they want to hear, you can make informed decisions on what to keep and what to cut. Ultimately, I encourage podcasters to see editing as a technical task and a creative opportunity to present their best work and respect their listeners' time. Takeaways: Editing helps improve the quality of your podcast by removing uninteresting or redundant content. A podcast should be a conversation with the boring parts removed for better engagement. Understanding your audience is crucial for determining what content to keep or cut. Planning your episodes effectively can reduce the time needed for editing later on. It's important to focus on making your podcast a favorite for listeners, not just good enough. Using editing tools wisely can enhance your show's clarity without sacrificing authenticity. Links referenced in this episode:schoolofpodcasting.com podcastsconnect.apple.com podcasters.spotify.com schoolofpodcasting.com/survey25 Mentioned in this episode: 2025 Audience Survey Question of the Month: Podcasting Pet Peave You're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25 Question of the Month Live Appearances I love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/ Where Will I Be? What Does Worry Free Podcasting Look Like? It means not having to worry about buying the wrong equipment. It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back. It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products. You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together. School of Podcasting

Starting a podcast in 2025 can be a daunting decision, but the real question is whether it’s worth it for you personally. The answer often hinges on your motivations and available time, as podcasting requires commitment and ion. I look into the statistics and share insights about the competitive landscape of podcasting versus other platforms like YouTube, illustrating that while the odds can seem slim, the rewards can be substantial if approached with the right mindset. I emphasize the importance of focusing on why you're starting your podcast and what you hope to achieve rather than solely chasing fame or financial success. Ultimately, the value of podcasting lies in the enjoyment and connections it fosters, making it a worthwhile endeavor for those who genuinely love the craft. Takeaways: Starting a podcast in 2025 can be worthwhile, depending on your personal goals and circumstances. The motivations for starting a podcast should be rooted in ion rather than financial gain. Podcasting leads to building relationships, which can create more opportunities for growth. Evaluating your reasons for podcasting is crucial to determine its worth to you. The competitive landscape for podcasting is much smaller compared to platforms like YouTube. Success in podcasting often depends on consistent effort and the ability to enjoy the process. Mentioned In This Episode: School of Podcasting AI Goes to College Ask Ralph Podcast Geologic Podcast Old Testament with Mom Interview with Doc G Purpose Code Book Mentioned in this episode: I Want Your Opinion I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25 2025 Audience Survey 2025 Audience Survey Question of the Month For this month, we are looking at those things that make you go 'Ugh," or press fast forward, or maybe swipe and unfollow. What are you top pet peaves? Don't forget to tell us a little bit about your show (the elevator pitch) and where we can find your (your website so I can link to it in the show description). I need your answer by January 24th 2025. Question of the Month

Are you worried about not just starting a podcast, but keeping it going? I dig into essential strategies for sustaining your podcasting journey, emphasizing the importance of knowing your "why." I share personal stories and actionable tips to help you identify your ion and maintain motivation. From brainstorming episode ideas to understanding the time commitment, I encourage you to start small and seek . I also discuss the significance of focusing on the aspects of podcasting you love, ensuring the process remains enjoyable and fulfilling. Takeaways: Understanding your 'why' is crucial for sustaining your podcast long-term and keeping you motivated. Creating at least 10 episode ideas can help you maintain content flow and avoid burnout. Start simple to avoid overwhelming yourself with complex setups and equipment. Seek from non-family to ensure your content resonates with your target audience. Recording practice episodes can help you gauge time investment and refine your skills before launching publicly. , not every podcast needs to last forever; it's okay to stop when your message is delivered. Links referenced in this episode:schoolofpodcasting.com schoolofpodcasting.com/survey25 buzzsprout.com/stats Shure MV7i Shure Move Mic Lavaliers Rode Podmic USB sweetwater.com bhphotovideo.com podpage.com Dealcasters Castahead