Podcast Editing and - True Media Solutions 4y4eo

Episode 67 - From Editor to Creative Partner - Redefining Roles in the Age of Automation The Evolving Role of Podcast Editors and Teams in the Age of AIPodcasting is undergoing a profound transformation as artificial intelligence rapidly automates many technical aspects of production. Tasks that once took hours—such as noise reduction, audio leveling, and filler word removal—can now be accomplished in seconds with AI-powered tools like Descript, Adobe Podcast Enhance, and Auphonic These advancements have made high-quality editing accessible to more creators, reduced reliance on traditional hourly editing services, and even introduced AI-generated voiceovers and automated guest-matching platforms. Yet, this shift raises an urgent question for podcast editors and teams: Where do humans fit in a landscape where so much of the technical work is being automated? What AI Can—and Can’t—DoAI excels at: Automating repetitive, technical editing tasks (e.g., removing ums, silences, leveling audio) Producing studio-quality sound from imperfect recordings Generating transcripts, show notes, and even social media content from raw audio However, AI falls short in areas that require: Deep understanding of narrative flow and storytelling nuance. Emotional intelligence, coaching, and motivation. Building genuine human connection and fostering community. Providing personalized , encouragement, and creative collaboration As one industry analysis notes, “Listeners value human experience. Lived experience is what allows you to share personal stories, anecdotes and other things that create a powerful and relatable connection between you and your audience. Experience is something that AI categorically can’t have” The Future Role of Editors and Teams1. Human-Centered Coaching and Creative Direction Editors and teams can act as creative partners, helping hosts shape their story, refine their message, and develop their unique voice—something AI cannot replicate Providing coaching, motivation, and constructive to help podcasters grow in confidence and skill 2. Community Building and Relationship Management ing podcasters in building engaged communities around their shows, facilitating listener interaction, and nurturing a sense of belonging Offering guidance on audience engagement strategies, live events, and collaborations. 3. Quality Assurance and Brand Consistency Ensuring episodes meet a consistent standard of quality and align with the podcaster’s brand identity—tasks that require subjective judgment and a nuanced understanding of the show’s goals. 4. Handling Complex and Sensitive Content Editing for tone, context, and sensitivity in episodes that address nuanced or controversial topics, where human judgment is essential. 5. Innovation and Customization Developing new show formats, experimenting with storytelling techniques, and pushing creative boundaries beyond the capabilities of preset AI templates. What Podcasters Need from Teams NowAs AI democratizes access to technical editing, podcasters increasingly seek teams who can: Serve as trusted creative collaborators and sounding boards. Offer tailored coaching, encouragement, and mindset —especially for new creators. Help with strategic planning, guest curation, and audience development. Provide a human touch in an increasingly automated world. Where Editors Go From HerePodcast editors and teams should lean into the uniquely human skills that AI cannot replicate: Develop expertise in coaching, creative consulting, and community management. Position themselves as partners in the podcaster’s journey, not just technical service providers. Embrace AI as a tool for efficiency, freeing up time to focus on higher-value, human-centric services In summary, while AI is revolutionizing the technical side of podcast production, the future for editors and teams lies in embracing the roles of coach, creative partner, and community builder—delivering the irreplaceable human value that technology cannot https://www.thepodcasthost.com/business-of-podcasting/ai-replace-podcasters/ https://www.cuepodcasts.com/post/podcast-editing ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 66 - When to Fire a Podcast Client - Protecting Your Business and Sanity Knowing when to end a client relationship as a podcast editor or person is a tough but sometimes necessary step to protect your business, reputation, and well-being. Here’s a practical guide on when to consider letting a client go, how to do it professionally, and what you can try before making the final call. When to Consider Firing a Podcast ClientConsistent Payment Issues: Chronic late payments, missed invoices, or clients who go silent when it’s time to pay signal a lack of respect for your work and time Disrespecting Boundaries: Clients who ignore agreed-upon communication times, demand last-minute changes, or disrespect your personal time create ongoing stress and instability Unreasonable Demands or Impossible to Satisfy: If a client is never happy, constantly nitpicks, or makes unrealistic requests, it can drain your energy and impact your other work Breach of Contract or Unethical Behavior: Any violation of your agreement or inappropriate conduct is a clear line in the sand Toxic or Abusive Behavior: Verbal abuse, harassment, or bullying is never acceptable and should prompt immediate action What Might Save the Relationship Before Letting GoOpen Communication: Clearly express your concerns and ask if the issues can be resolved. Sometimes, a candid conversation can reset expectations and boundaries Revisit Boundaries and Expectations: Remind the client of your original agreement, deadlines, and communication protocols. Setting or reinforcing boundaries can sometimes correct problematic behavior Offer Solutions: Propose changes to the workflow or suggest a different package or service level that better suits their needs. Mediation or Third-Party Referral: If the fit isn’t right but the client isn’t inherently difficult, refer them to another editor or person who might be a better match How to Let a Client Go ProfessionallyReview Your Contract: Check for termination clauses, notice periods, and any final payment or deliverable requirements Communicate Directly: Whenever possible, deliver the message in person or via a call—tone and empathy matter. Keep it factual, brief, and professional Document Everything: Keep written records of all communications, invoices, and the termination notice to protect yourself if disputes arise Settle Finances: Send a final invoice or refund as appropriate. Make sure all financial matters are resolved cleanly Offboard Smoothly: Remove the client from your systems, revoke access to shared files, and provide any necessary handover information Wish Them Well: End on a positive note for your reputation and future referrals, even if the relationship was difficult Example Script“Hello [Client Name], I appreciate the opportunity to work together. After careful consideration, I believe it’s in both our best interests to end our working relationship. I’ll ensure a smooth transition and am happy to recommend another service provider if you wish. Thank you for your business, and I wish you all the best moving forward.Key TakeawayFiring a client should be a last resort after clear communication and boundary-setting. If you do need to part ways, approach the process with professionalism and empathy—protecting both your peace of mind and your reputation in the industry ___ Source: https://poddtoppen.se/podcast/1643441325/your-consulting-business-podcast/how-to-fire-consulting-clients-professionally ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 65 - It's Not Me, It's You - When to Say Goodbye - Firing Your Podcast Team Here’s a comprehensive guide for podcasters considering when and how to end a working relationship with a virtual assistant, podcast editor, or person, including key indicators of a broken relationship, how to initiate a difficult conversation, and important considerations for a smooth transition. Key Indicators of a Broken RelationshipWork Isn’t Getting Done Missed deadlines, lack of deliverables, or work not appearing in shared trackers are clear red flags. If you’re still being billed but not receiving results, it’s time to reassess the relationship Work Isn’t Done to Your Liking After multiple rounds of and opportunities for improvement, if the quality or style doesn’t meet your standards, the fit may not be right Lack of Transparency Inconsistent time tracking, unclear billing, or unexplained absences erode trust. Transparency is foundational for remote working relationships Unreliable Communication If your assistant or editor becomes difficult to reach, goes MIA, or fails to respond in a timely manner, the relationship is likely breaking down Negative Attitude or Unprofessionalism Sassy, negative, or uncooperative behavior can create unnecessary stress and friction, making collaboration unsustainable Ghosting or Disappearing If your person suddenly stops responding or working, this is a clear sign the relationship is over How to Initiate a Difficult ConversationAcknowledge the Situation Start by acknowledging the current state of the relationship and any specific issues. For example: “I’ve noticed some challenges with our workflow and communication lately. I’d like to talk about how we can move forward or if it might be best to part ways. Advocate for Your Needs Clearly express your perspective and needs without minimizing the other person’s efforts. Use “I” statements: “I feel that the quality of the edits hasn’t improved despite our , and it’s impacting our podcast’s consistency. Problem-Solve or Decide to Part Ways Offer to brainstorm solutions if there’s room for improvement. If not, communicate your decision to end the relationship professionally and respectfully Sample Conversation Openers “I have something I’d like to discuss that I think will help us work together more effectively—can we talk?” “I’d like to talk about our workflow and see if we can find a better way forward, or if it’s time to make a change.” Considerations and Pre-PlanningContractual Obligations Review your contract for notice periods, payment , and any deliverables owed. Always honor your obligations, even if the other party does not and Asset Management Secure all s and access to podcast assets (e.g., editing software, hosting platforms, social media s) before the transition. Change s if necessary to protect your content Asset Transfer Ensure all files, project backups, and documentation are transferred to you before the relationship ends. Request a final handover of any outstanding work or assets Gap Between Service Providers Plan for a potential gap in . Have a backup plan or interim solution to avoid disruption to your podcast schedule Professional Offboarding Maintain professionalism throughout the process. Thank your assistant or editor for their work and wish them well, as you may cross paths again in the industry Documentation and Communication Keep records of all communications and agreements during the transition for clarity and legal protection Additional Considerations for Future Improvement If appropriate, offer constructive to help your assistant or editor grow in future roles. Emotional Preparation Recognize that ending a working relationship can be uncomfortable, but prioritize your business and podcast’s well-being Backup Plans Identify potential replacements or interim solutions before ending the current relationship to minimize downtime. https://corbinlinks.com/how-to-fire-virtual-assistants/ ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 64 - Staying Organized as a Podcast Editor - Pro Tips for Small Business Success Staying organized as a podcast editor and person—especially when juggling tight deadlines and close client relationships—is essential for delivering consistent, high-quality results. Here’s a practical guide to help streamline your workflow and set yourself up for success, followed by some episode title suggestions. Practical Tips to Stay Organized as a Podcast Editor & Person1. Establish a Clear WorkflowStandardize Your Process: Create a checklist for each stage (receiving files, editing, mixing, ing, delivering, invoicing). Use Project Management Tools: Platforms like Trello, Asana, or ClickUp help visualize tasks and deadlines for each client. 2. Set Realistic Deadlines and Communicate ClearlyBuffer Your Timelines: Build in extra time for revisions or unexpected delays. Confirm Expectations: Always clarify turnaround times and deliverables with your clients up front. 3. Batch and Block Your WorkBatch Similar Tasks: Edit multiple episodes in one sitting, or schedule all show note writing for a specific time. Time Blocking: Dedicate specific hours each day to focused editing, client communication, and work. 4. Automate Repetitive TasksTemplates: Use templates for emails, show notes, and invoices. Automated Scheduling: Tools like Calendly make booking meetings and reviews seamless. 5. Maintain Organized File ManagementConsistent Naming Conventions: Name files by show, episode number, and date for easy retrieval. Cloud Storage: Use Google Drive, Dropbox, or similar to share and back up files securely. 6. Track Progress and abilityDaily or Weekly Check-ins: Review your to-do list at the start and end of each day. Client Updates: Send regular progress updates to clients, even if it’s just a quick status email. 7. Prioritize Self-Care and DowntimeSet Boundaries: Define your working hours and communicate them to clients. Schedule Breaks: Avoid burnout by taking regular breaks and days off. Regularly review and refine your systems. What works today might need tweaking as your client list grows or your services evolve. Staying flexible and proactive is just as important as having a great routine! ___ Sample Weekly Routine Template for Podcast Editors & ProsMonday: Planning & Client Communication9:00 AM – 10:00 AM: Review all deadlines for the week. Prioritize tasks by due date and complexity. 10:00 AM – 11:00 AM: Send status updates to clients. Confirm any file deliveries or needed. 11:00 AM – 12:30 PM: Organize incoming audio files and assets. Rename and to cloud storage. Afternoon: Block time for light editing or tasks (invoicing, scheduling). Tuesday & Wednesday: Focused Editing Days9:00 AM – 12:00 PM: Batch edit episodes. Focus on audio cleanup, cutting, and rough edits. 1:00 PM – 4:00 PM: Continue editing and begin mixing/mastering episodes. Late Afternoon: Quick review of completed episodes, prepare files for client review. Thursday: Client Review & Revisions9:00 AM – 10:00 AM: Send edited episodes to clients for review with clear instructions and deadlines. 10:00 AM – 12:00 PM: Handle client and revisions. 1:00 PM – 3:00 PM: Finalize episodes and prepare for publishing/. 3:00 PM – 4:00 PM: Update project management tools and check off completed tasks. Friday: istrative & Growth Tasks9:00 AM – 10:00 AM: Invoice clients and track payments. 10:00 AM – 11:00 AM: Review and optimize workflow processes or tools. 11:00 AM – 12:00 PM: Marketing, networking, or professional development (listening to industry podcasts, learning new editing techniques). Afternoon: Backup files, clean workspace, and plan the following week. Daily Habits to IncorporateStart of Day: Review your to-do list and set 3 top priorities. Midday: Take a 15-minute break to recharge. End of Day: Quick review of what was accomplished and prep for tomorrow. Client Communication: Respond to urgent emails/messages within 24 hours. Bonus TipsUse Time-Blocking Tools: Google Calendar or apps like Clockify to keep your schedule visible and on track. Set Boundaries: Clearly communicate your working hours to clients to avoid burnout. Keep a “Brain Dump” Notebook: Jot down ideas, tasks, or client notes as they come to avoid mental clutter. This routine balances productivity with flexibility and ensures you stay proactive with clients while maintaining high standards of quality and timely delivery. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 63 - Referral Goldmine - Systems That Turn Podcast Clients Into Advocates Brand Identity & Referral Incentives for Podcast EditorsHow to turn satisfied clients into your best marketers Brand Identity EssentialsDefine your niche: Example: "The Audio Storytelling Specialist" or "Podcast Launch Concierge" Resource: How to Find Your Unique Selling Proposition (USP) (see "Discovering Your USP" section) Source: https://www.quillpodcasting.com/blog-posts/branded-podcast Visual consistency: Use tools like Canva or Adobe Express for logos, color schemes, and social media templates Resource: Podcast Branding Guide by Lovepixel Agency - Source: https://lovepixelagency.com/podcast-branding/ Voice & tone: Match your communication style to your ideal client (e.g., professional for B2B, conversational for indie creators) Implementation ChecklistAdd referral to contracts: Example: "Refer a fellow podcaster and receive 10% off your next month's editing package." Create shareable assets: Pre-written email/text templates for clients Social media graphics with referral codes (use Canva templates) Track results: Use HoneyBook or Dubsado to monitor referral sources Offer double incentives during launch months (e.g., "June Referral Bonanza") Pro Tip: Feature a "Client Advocate of the Month" on your website/social media to showcase top referrers. Case Study Suggestion: Interview an editor who grew their business through referrals, focusing on how they structured incentives and communicated value to clients. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 62 - Search Engine Optimization Hacks for Podcast Editors - How to Get Found, How to Get Hired Brand Identity & Content Marketing for Podcast EditorsHow to showcase expertise and attract clients through strategic content creation. 1. Content Marketing StrategiesBlogs: Write "how-to" guides (e.g., "10 Audio Editing Hacks to Save Time") and industry trends (e.g., "AI Tools Reshaping Podcast Editing"). Resource: Use Canva for visuals and Grammarly for error-free writing. Social Media: Share before/after audio clips, client testimonials, and behind-the-scenes workflows. Platforms: Focus on LinkedIn for B2B clients and Instagram Reels/TikTok for viral tips. Case Studies: Detail client transformations (e.g., "How We Helped a True Crime Podcaster Triple s"). Template: Use Google Docs or Notion for structuring narratives. 2. Resource Links for Content CreationBlogging: HubSpot’s Blog Ideas Generator for topic inspiration. Ahrefs for SEO optimization. Social Media: CapCut for editing short-form video clips. Later or Buffer for scheduling posts. Case Studies: Case Study Buddy for templates and frameworks. Loom to record client testimonial videos. 3. Suggested Podcast Episode TitlesFor Blogs: "From Invisible to Irresistible: Blogging Your Way to Editing Clients" "SEO Secrets Every Podcast Editor Needs to Know" "How to Turn Your Editing Knowledge into Lead-Generating Blog Posts" For Social Media: "Reels That Convert: Social Media Tips for Audio Professionals" "TikTok for Editors: Grow Your Clientele in 15 Seconds or Less" "Behind the Mix: How to Showcase Your Editing Process on Instagram" For Case Studies: "Case Studies That Close Deals: A Step-by-Step Guide" "From Anonymous to Authority: How Case Studies Build Trust" "The Editing Transformation Series: Real Clients, Real Results" 4. Content Marketing WorkflowIdentify client pain points (e.g., inconsistent audio quality, slow turnaround times). Create content addressing those issues (blogs, carousels, video tutorials). Repurpose content across platforms: Turn blog posts into Twitter threads. Convert case studies into LinkedIn articles. Track metrics: Use Google Analytics for blogs and Instagram Insights for engagement. 5. Case Study ExampleClient: Indie podcaster struggling with uneven audio levels. Solution: Implemented compression and noise reduction in Adobe Audition. Result: 40% fewer listener drop-offs and a 5-star review. Content: Blog post ("Fixing Audio Pitfalls") + Instagram Reel (before/after clip). Key Takeaway: Consistent, value-driven content positions you as an expert and turns casual followers into paying clients. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 61 - Editing for Entrepreneurs vs. Indie Creators - Tailoring Your Podcast Editing Services Brand Identity & Client Personas for Podcast EditorsHow to tailor your brand to resonate with ideal clients 1. Defining Client PersonasBusy entrepreneurs: Time-strapped founders who need turnkey editing for thought leadership content. Indie creators: Solo podcasters prioritizing authenticity over polish, often on tight budgets. Corporate teams: Marketing departments requiring branded sound design and compliance checks. Coaches/experts: Professionals monetizing podcasts and needing audience-centric edits. 2. Tailoring Your Brand to PersonasMessaging: For entrepreneurs: “Get studio-quality edits in 48 hours-so you can focus on scaling.” For indie creators: “Your voice, perfected. Budget-friendly edits that keep it real.” Visual identity: Use clean, professional designs for corporate clients; playful, quirky branding for indie creators. Service packaging: Offer “done-for-you” tiers for entrepreneurs vs. à la carte editing for hobbyists. 3. Content That Attracts Ideal ClientsBlog/Social hooks: “3 Editing Hacks Every Time-Strapped Podcaster Needs” (entrepreneurs). “How to Sound Pro Without Breaking the Bank” (indie creators). Lead magnets: Free “Audio Quality Checklist” for corporate teams. “Budget-Friendly Editing Guide” for new creators. Key TakeawayYour brand identity should mirror your ideal clients’ aspirations. Use personas to guide your visuals, messaging, and service design-and watch your client roster transform. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 60 - Mission Possible - Defining Your Purpose as a Podcast Editor Brand Identity for Podcast Editors: Defining Your Mission, Voice, and Visual StyleCreating a strong brand identity is essential for podcast editors and teams looking to stand out and attract ideal clients. A cohesive brand not only communicates professionalism but also builds trust and recognition in a crowded market. 1. Defining Your MissionWhat is your purpose? Your mission statement should succinctly describe what you do, who you serve, and the unique value you provide. For example, “Empowering independent podcasters to sound their best and grow their audience through expert editing and .” How to craft it: Ask yourself: What problem do I solve? Who benefits from my work? What impact do I want to make? Keep it concise, specific, and actionable. 2. Finding Your VoiceBrand voice: Your voice is the personality and tone of your communications-whether that’s friendly, authoritative, witty, or ive. It should reflect your values and appeal to your target audience. How to develop it: Consider your ideal client and how you want them to feel when interacting with your brand. Are you the reassuring expert, the creative collaborator, or the efficiency guru? Be authentic and consistent across all platforms. 3. Visual Style: Logos, Color Schemes, and ConsistencyLogo design: Decide if you want a logotype (text-based), logomark (icon-based), or a combination. Your logo should be simple, memorable, and adaptable for various uses (website, social media, video intros). Color schemes: Choose colors that evoke the right emotions for your brand. For example, blue often conveys trust and professionalism, while orange signals creativity and friendliness. Use color theory to guide your choices and maintain consistency across all branding materials. Consistency is key: Incorporate your visual elements-logos, colors, custom graphics-uniformly across your website, social media, and video content to reinforce brand recognition and professionalism. SummaryA compelling brand identity is more than just a logo-it’s the sum of your mission, voice, and visual presentation. By clearly defining these elements and applying them consistently, podcast editors and teams can create a memorable, trustworthy presence that attracts and retains clients ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 59 - How Podcast Editors Get Paid - Key Considerations When Setting Rates Proper pricing ensures sustainability for podcast editors while providing clarity and value to clients. Whether charging per episode, hourly, or via monthly retainers, aligning pricing models with client needs and editor capabilities is key to building a successful business. Monthly Retainers Overview: Clients pay a recurring monthly fee for ongoing editing services. Benefits: Predictable revenue and workload for editors. Stronger client relationships due to consistent collaboration. Higher customer retention and increased opportunities for upselling services How to Invoice ClientsPayment Timing Options Upfront payment: Ensures commitment and avoids chasing payments later Post-production invoicing: Preferred by some editors who value being paid for completed work Key Considerations When Setting RatesCalculate expenses: Factor in software subscriptions, equipment costs, and personal/business expenses Research market rates: Understand pricing trends based on experience level (e.g., $50–$200/hour for experienced editors) Define value: Highlight expertise, certifications, and portfolio samples to justify rates Call to Action: Are you a podcast editor or thinking about hiring one? Share your experiences with different pricing models or ask questions about setting rates! Let’s continue the conversation about making podcast editing work for everyone involved! Resources for more detail: https://saspod.com/blog/post/podcast-editor-costs-and-rates-freelancers ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 58 - Consider This When Deciding Who to Hire and Where They Live When Looking For Podcast Editing and Services Episode Summary In this episode, we explore the growing trend of favoring local podcast editing and services over global outsourcing. With many countries refocusing on building business within their own borders, we delve into the benefits of hiring locally and how this approach aligns with community-building and economic growth. Whether you're a podcaster looking for editing or a business owner considering outsourcing options, this episode provides valuable insights into why local might be the better choice. Key Discussion Points Personalized Service and Better Communication Local editors offer face-to-face collaboration opportunities, ensuring clear communication and alignment with your creative vision1. Faster response times due to proximity reduce delays compared to global outsourcing Understanding Local Culture and Trends Local professionals are attuned to cultural nuances, helping tailor content to resonate with your audience This is especially beneficial for region-specific podcasts or businesses targeting local markets ing Local Economies Hiring locally contributes to community growth by creating jobs and fostering economic activity It sends a positive message about ing local businesses, enhancing your brand reputation Networking Opportunities Collaborating with local professionals opens doors to connections within the local podcasting community, including potential guests and promotional partnerships1. Consistent Quality and Reliability Building long-term relationships with local editors ensures dependable service and consistent quality tailored to your needs Challenges of Global Outsourcing While global outsourcing offers cost savings and access to diverse talent, it often comes with challenges like time zone differences, cultural barriers, and reduced control over operations For podcasters focused on close collaboration and cultural alignment, these drawbacks can outweigh the benefits. Why This Matters Now As countries prioritize local business development post-economic shifts, hiring locally aligns with broader societal goals of strengthening communities. For podcasters, this approach not only enhances content quality but also s the creative ecosystem in their region. Call to Action Are you considering hiring podcast editing or services? Tune in to learn how going local can benefit your podcast while contributing to your community. Share your thoughts with us on social media or leave a review! ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 57 - Pricing Your Services as a Podcast Editor and - focus on customers who have the means and willingness to invest in high-quality content In this episode, we discuss strategies for pricing podcast editing and services, focusing on attracting customers who value high-quality content and are willing to invest in it. With insights into industry standards, pricing models, and factors affecting rates, this episode is a must-listen for podcast editors aiming to position themselves for clientele. Choosing the Right Pricing Model Hourly Rates: Suitable for variable projects; transparency ensures trust with clients. Per-Episode Rates: Ideal for consistent workflows; simplifies budgeting for clients Package Deals: Encourages recurring business and provides predictable income Industry Pricing Standards Freelance editors charge $50–$200 per hour for experienced professionals Per-episode rates range from $80–$349 depending on the level of service provided Advanced editing or production companies may charge $750+ per episode for comprehensive services Source material for more information https://callforcontent.com/how-much-to-charge-for-podcast-editing/ https://bulletin.bigpodcast.com/how-podcast-editors-get-paid ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 56 - Roger Heathers - Sustain Podcast Editing, The Musical Approach to Podcast Editing, Tips for Editors to Podcasters Roger s as our very first guest on the Podcast Editing and Show - Roger has moved from listener to guest! So glad to have him here! We blend our love for music and our love for podcast editing into a conversation geared towards you and your podcast journey! A study by Pacific Content (2019) found that about 50% of podcasts stop after just three episodes. Outsourcing your editing can make it way easier to keep your podcast going. If you're not familiar with the process, don't worry—it’s simple! Once your episode is recorded, just send your Riverside, Google Drive, or WeTransfer link to Sustain, and you'll receive a polished, mastered WAV file ready for to your hosting platform. We’re happy to guide beginners through hosting and file transfer, too. PortfolioHi, I'm Roger, a freelance podcast editor based in Devon, UK. Since 2019, I’ve had the privilege of editing over 100 podcasts and more than 1,000 episodes. I’ve also worked with leading companies in the podcasting community, including The Podcast Collective, The Podcast Doctors, and Claricast. Roger's editing business for podcasters https://sustainpodcastediting.com/ ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 55 - Offering Free Services to Clients to Begin Your Journey as a Podcast Editor and a Listener Voice Message from Roger In this episode, we look into why offering free services to a select few clients can be a powerful strategy for new podcast editors and businesses. We explore how this approach can help you build a strong foundation of referrals, testimonials, and real-world experience. Key Points Discussed: The importance of building credibility in the podcasting industry How pro bono work can lead to paid opportunities Strategies for selecting the right clients for free services Setting clear expectations and boundaries with free clients Leveraging your free work to attract paying clients Tips for Success: Choose clients with potential for growth and networking opportunities Limit the number of free clients to avoid overextending yourself Deliver high-quality work to ensure positive testimonials Use your free work to build a diverse portfolio Create a clear transition plan from free to paid services https://www.nextleveluniverse.com/podcast-growth-university/ Kevin's episode: #134 - Let’s Talk About Pricing https://pod.link/1632461244/episode/cdadbbfa4bf0934e60ffc273c2ecc979 ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 54 - Benefits of Hiring a Host for Client-Focused Podcasts Hiring a podcast host for a client-focused podcast is indeed a viable service offering for a podcast editing and business. This service can provide numerous benefits for clients looking to leverage podcasting as a marketing tool. Here are some key advantages: Benefits of Hiring a Podcast HostExpertise and ProfessionalismA professional host brings experience and skills to the podcast, ensuring high-quality content delivery. They can guide conversations effectively, ask insightful questions, and maintain audience engagement Time-Saving for ClientsBy outsourcing the hosting role, clients can focus on their core business activities while still reaping the benefits of podcasting. This allows them to leverage the marketing potential of podcasts without investing significant time in production Enhanced Brand RecognitionA skilled host can help build brand recognition by consistently representing the client's values and message. This contributes to creating a strong brand identity through the podcast medium Improved Content QualityProfessional hosts are adept at creating engaging content, which can lead to higher listener retention and growth. They can help attract new clients and build a loyal audience Networking OpportunitiesExperienced hosts often have connections in the industry, potentially leading to high-profile guests and expanded networking opportunities for the client Viability as a Service OfferingOffering podcast hosting services can be a valuable addition to a podcast editing and business for several reasons: Comprehensive Solution: It provides a more complete package to clients, covering all aspects of podcast production25. Increased Revenue Streams: Adding hosting services can diversify income and potentially increase overall revenue for the business. Client Retention: Offering a full-service solution, including hosting, can improve client satisfaction and retention rates. Market Demand: As podcasting continues to grow as a marketing tool, there's an increasing demand for professional podcast services, including hosting6. Synergy with Existing Services: Hosting services complement existing editing and offerings, creating a more integrated and efficient production process By incorporating podcast hosting into your service offerings, you can provide added value to clients while expanding your business model in the growing podcast industry. Source material: https://ca.indeed.com/career-advice/career-development/podcasting-for-business ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 53 - Implementing project-based pricing for podcast services - Podcast Pricing Mastery, Turn Your Audio Skills into a Profitable Business Additional considerations for podcast editing and businesses: Implement Value-Based PricingFocus on client outcomes: Emphasize the impact of professional editing on listener engagement and podcast growth. Highlight expertise: Showcase your knowledge of podcast trends, audio quality standards, and industry best practices. Quantify results: Provide case studies or testimonials demonstrating improved numbers or audience retention rates. Offer consultation services: Include strategy sessions to help clients improve their overall podcast quality and reach. Offer Tiered PackagesBasic package: Include essential editing services like noise reduction, leveling, and basic mixing, starting at around $50-$75 per episode Standard package: Add services like content editing, music integration, and show notes, priced between $75-$150 per episode package: Offer comprehensive services including advanced audio processing, transcript creation, and marketing , ranging from $150-$350 per episode3 Custom enterprise solutions: Tailor high-end packages for businesses and organizations, potentially priced at $449+ per episode Use Project Cost Management SystemsTrack time spent on each task: Use tools to monitor editing, mixing, and istrative time. Monitor software and equipment costs: for depreciation and upgrades of audio editing tools. Analyze profitability per client: Identify which projects and clients are most profitable. Set benchmarks: Establish efficiency goals to improve profitability over time. Regular Pricing ReviewStay informed on market rates: Research competitor pricing annually, with current rates ranging from $30-$200 per hour for experienced editors Adjust for inflation: Increase rates to for rising costs of living and business expenses. Reassess value proposition: Regularly update your skills and services to justify higher rates. Client : Use client surveys to gauge satisfaction and willingness to pay for additional services. By implementing these strategies, podcast editing businesses can create a pricing structure that reflects the true value of their services. This approach not only leads to more profitable relationships but also allows for the delivery of high-quality, impactful podcast productions that benefit both the editor and the client in the long term. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 52 - Implementing project-based pricing for podcast services - The Deliverables Difference, Transforming Your Podcast Business For podcast editing and businesses, setting clear deliverables is essential to ensure client satisfaction, manage expectations, and streamline workflows. Here's a detailed breakdown of how to approach each aspect: Clearly Define What the Client Will ReceiveEdited Episodes: Specify the level of editing included—basic edits (removing filler words and long pauses), advanced edits (adding music, sound effects, or mastering), or full production (narrative structuring and storytelling enhancements). For example, clarify whether you will clean up audio quality, balance levels, and remove background noise. Show Notes: Outline the scope of show notes creation. Will you provide a brief summary, timestamps, key takeaways, or links to resources mentioned in the episode? Promotional Materials: Define whether deliverables include audiograms, social media graphics, or teaser clips for platforms like Instagram or TikTok. File Formats: State the formats you’ll deliver (e.g., MP3 for distribution, WAV for archival purposes) and whether you’ll provide transcripts for accessibility. Specify the Quality Standards for Each DeliverableAudio Quality: Set benchmarks for audio quality such as loudness normalization standards (e.g., -16 LUFS for podcasts) to ensure consistency across episodes17. Editing Standards: Detail what constitutes a "clean edit," such as removing all filler words versus leaving some in to maintain conversational flow. Turnaround Time: Define how quickly clients can expect deliverables after receiving raw files. For instance, a standard timeline might be 3–5 business days for a 60-minute episode. Consistency: Ensure that all episodes adhere to the same branding elements, such as intro/outro sequences and background music. Outline the Revision Process and LimitationsRevision Policy: Clearly state how many rounds of revisions are included in your pricing. For example, offer one round of minor edits (e.g., cutting additional content or adjusting volume levels) without extra charge. Timeframe for Revisions: Establish deadlines for clients to request revisions (e.g., within 7 days of delivery). Scope of Revisions: Specify what revisions entail—minor adjustments versus significant re-edits—and communicate additional costs for extensive changes. Client Process: Use tools like Descript or time-stamped notes to make it easier for clients to request specific edits7. Include a Timeline for Delivery of Each Project ComponentMilestones:Raw audio submission deadline from the client. Delivery date for the first cut of the edited episode. Deadlines for receiving client and finalizing edits. Batch Production: If working on multiple episodes at once, outline staggered delivery dates to keep production on track. Communication Schedule: Set regular check-ins with clients to update them on progress or address any concerns. Additional Tips for Setting Clear DeliverablesUse Written Agreements: Document all deliverables in a contract or service agreement to avoid misunderstandings. Provide Examples: Share samples of your work to illustrate what clients can expect in of editing quality and style. Automate Workflow Where Possible: Use tools like templates in Garageband or Descript to maintain consistency and speed up production7. Educate Clients on Deliverables: Offer onboarding materials explaining your process so clients understand what goes into producing their podcast. By clearly defining deliverables tailored to podcast editing and services, you not only set realistic expectations but also build trust with your clients. This clarity ensures smoother collaboration, reduces revisions, and enhances overall client satisfaction. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 51 - Implementing project-based pricing for podcast services - Pricing Secrets, How Successful Podcast Editors Really Make Money Calculate Overhead Allocation RateSum up all overhead costs for a specific period (e.g., monthly) Determine the total labor hours for the same period Divide total overhead by total labor hours to get the overhead allocation rate For example, if your monthly overhead is $10,000 and your team works 1,120 hours: $10,000 / 1,120 hours = $8.90 per hour overhead rate Include Specific Podcast-Related CostsSoftware subscriptions: Audio editing software like Adobe Audition or Logic Pro, typically ranging from $20 to $50 per month Equipment depreciation: Factor in the cost of microphones ($100-$800), audio interfaces ($50-$300), and computers ($0-$1,200) over their useful life Studio space: If renting, costs can range from $500 to $3,000 monthly depending on location and size Consider Indirect CostsMarketing: Budget $300 to $3,000 monthly for social media advertising and promotion1. istrative tasks: Include costs for project management tools and client communication platforms. Professional development: Allocate funds for courses, workshops, or conferences to stay updated with industry trends. Applying Overhead to Project PricingDetermine the estimated hours for a podcast editing project. Multiply the hours by your overhead allocation rate. Add this amount to your direct costs and desired profit margin. For instance, if a podcast episode takes 10 hours to edit: 10 hours x $8.90/hour = $89 in overhead costs to factor into your pricing., for podcast editing businesses, overhead percentages can vary. A typical range might be 15-25% of your total costs Regularly review and adjust your overhead calculations to ensure accurate pricing and maintain profitability in the dynamic podcast industry. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 50 - Implementing project-based pricing for podcast services - Pricing Strategies That Transform Podcast Businesses Estimating time investment for podcast editing and businesses requires a detailed approach. Here's an expanded breakdown:Break down the project into specific tasks and estimate the time required for each: Script writing: Budget around 40 hours for research and writing per episode Audio recording: Allocate approximately 15 hours for recording voice talent Audio editing: Plan for about 20 hours per episode to edit individual tracks, add music, and combine elements Deep editing: Allow 1-4 hours depending on the podcast length Normal editing: Estimate 0.5-1 hour for basic edits Intro/outro creation: Set aside 1-3 hours Use historical data from similar projects to inform your estimates: Track time spent on previous projects using timers or software tools1. Apply formulas to convert time measurements. For example, if it takes 10 minutes to edit one minute of audio, multiply that by the episode length Consider that industry standard for well-made podcasts is about 3 hours of editing per hour of content, plus an hour for converting and saving Include time for client communication, revisions, and project management: Add 5-10 hours plus 1-3 hours per episode for overall project management Factor in time for client meetings, sessions, and implementing revisions. Include time for file management, backups, and quality control checks. that this time estimate is a baseline, not the final price determinant: Consider the complexity of the project, such as the number of episodes and additional services needed Factor in the quality of source audio - poor quality may require more editing time Adjust estimates based on the desired level of polish and detail For a typical podcast episode, the total time investment can range from 80 hours (two weeks) for writing, recording, and editing4 to 10-14 hours per finished hour of audio for more complex productions However, these estimates can vary significantly based on the specific requirements of each project and the efficiency of your workflow. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 49 - Implementing project-based pricing for podcast services - Your Expertise as a Competitive Advantage When considering your expertise as a podcast editor and person, it's crucial to thoroughly evaluate and articulate your unique value proposition. Here's an expanded look at how to assess and leverage your expertise: Evaluate your unique skills and experience in podcast production:Audio editing proficiency: Assess your skills in software like Adobe Audition, Audacity, or Pro Tools Narrative structuring: Consider your ability to arrange content for optimal flow and engagement Sound design: Evaluate your expertise in incorporating music, sound effects, and transitions Technical troubleshooting: Assess your capability to resolve audio issues like background noise or inconsistent levels Factor in your track record of successful podcasts and industry reputation: Portfolio diversity: Highlight experience across various podcast genres and formats Client testimonials: Compile from previous clients to demonstrate your impact Industry recognition: Note any awards, features, or speaking engagements related to podcast editing. Quantifiable results: Track metrics like increased listenership or improved ratings for podcasts you've edited Consider any specialized knowledge or techniques you bring to the project: Niche expertise: Highlight any specialized knowledge in particular industries or topics5. Innovative editing techniques: Showcase unique approaches you've developed for enhancing podcast quality. Workflow optimization: Emphasize any proprietary systems you've created for efficient editing Additional services: Consider skills in areas like show notes creation, transcription, or content repurposing Assess the value you can provide in of improving the client's podcast quality and reach: Quality enhancement: Demonstrate how your editing can elevate the overall listening experience Audience growth strategies: Offer insights on improving podcast discoverability and engagement Brand consistency: Highlight your ability to maintain a consistent sound and style across episodes Time-saving: Emphasize how your expertise allows podcast creators to focus on content creation ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy

Episode 48 - Don't Build Your Podcast Service Business Solely on the Power of SEO and Google - You Might Be Behind the Curve I found this great clip from Gary Vaynerchuk speaking to a crowd of creators and business owners around the new world of A.I. Search in comparison to traditional Google keyword search that is still being taught and propped up as the gold standard on how to be found online - but what if Google has become as accurate and popular as the telephone yellow pages? If we want to grow our business as podcast editors and people we need to embrace the new way that people approach search - a wall of keywords stuffed into a heading, title or above the fold on a website means very little in the world of A.I. Search I for one have found myself in this exact spot - I use https://www.perplexity.ai/ over Google now - it has basically replaced Google as my go to source for search - why? Well, like most things today, Google and social media for the most part is a pay to play space - you need to kiss the ring and pony up the money to be found these days - but with A.I. Search, we are in an entirely different space. I did an episode of my How To Podcast Series where I talk in more depth about the battle of SEO and GEO - you can hear that epiosde by clicking here! https://youtu.be/UITIYnAAEyo AI search is changing how we look for information online. Instead of typing keywords into Google, we'll be able to ask questions in normal language and get more detailed answers. This is going to shake things up for websites and businesses trying to be found online. Here's what's likely to happen: Fewer people will use traditional search engines for simple questions. Websites might get less traffic from search engines. High-quality, helpful content will become even more important. Search results will be more personalized for each . If you're a content creator or business owner, here's what you can do: Create really good, in-depth content that answers people's questions. Write in a way that sounds natural, like you're answering someone's question. Make your information clear and easy to understand. Show that you're an expert in your field. Organize your content in a way that fits how AI might present information. Keep learning about new AI technologies and be ready to change your approach. By doing these things, you'll have a better chance of your content being seen and used by AI search engines, helping you stay visible online as technology changes. ___ https://podcasteditingand.com/ Our new home for this podcast - Captivate.fm We are proud s of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/?ref=zwmxowy