How This One Belief Made Him The Most Expensive Living Artist | Sacha Jafri on Power Play 1j4i2t

How This One Belief Made Him The Most Expensive Living Artist | Sacha Jafri on Power Play Why does the world's most expensive artist say no to 99% of those who want to buy his art? Meet Sacha Jafri, one of the world's most celebrated and most valuable living artists. Known for creating the world's largest painting on canvas, his record-breaking work is coveted by royalty and A-list celebrities alike, including Barack Obama, Bill Gates, and Sir Richard Branson, among many others. As he becomes the youngest artist to celebrate his 25-year retrospective, Sally Mousa explores what drives him, and the one belief that drives his enormous success. He talks about how art changed his life, what the biggest artists get wrong, the most unforgettable moment in his career, why AI is not art, why 99% of NFTs will lose their value, where we should be focused in the future, and so much more. 163eo