Instagram failed until it made THIS simple change
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the...
27:25
I tested this marketing guru’s advice. Was it a waste of time?
I gave this marketing expert one hour to create an unforgettable ad. I showed his ad to 30...
39:41
A year-long happiness experiment: Try one new thing a week (did it work?)
This behavioural scientist spent one year doing a new thing every week. He tried acupuncture,...
28:06
Learn 7 scientifically-backed marketing tips in 27 minutes
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your...
26:41
Six eco-brands using psychology to sell
Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and...
22:59
Oliver Burkeman: “Most scholars worked for just 4 hours a day”
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In...
22:33
Oliver Burkeman: “I stared at a painting for 3 hours straight”
Could staring at a painting for three hours make you more productive"Could staring at a painting for three hours make you more productive? In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman. Based on lessons from his book Four Thousand Weeks, I stare at Picasso’s Guernica for three hours. No phone, no distractions, just a notepad and mic. Did I go mad? Access the bonus episode: https://nudge.kit.com/d4e55ac69d You’ll learn: Why investing time and effort can increase our appreciation (feat. the Mauritian ritual study). How control impacts happiness, health, and even longevity (feat. nursing home experiment). Why AI and “life-optimising” tools often leave us feeling more stressed, not less. The power of patience (and how to cultivate it in a hyper-distracted world). What happens when you do nothing for three hours… ---- Access the bonus episode: https://nudge.kit.com/d4e55ac69d Watch the 3-hour time lapse: https://www.youtube.com/watch?v=paKup2BuN38 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Oliver’s book Four Thousand Weeks: https://www.oliverburkeman.com/fourthousandweeks Oliver’s book Meditation for Mortals: https://www.oliverburkeman.com/meditationsformortals --- Sources: Burkeman, O. (2021). Four Thousand Weeks: Time Management for Mortals. Farrar, Straus and Giroux. Burkeman, O. (2024). Meditations for Mortals: Four Weeks to Embrace Your Limitations and Make Time for What Counts. Farrar, Straus and Giroux. Langer, E. J., & Rodin, J. (1976). The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting. Journal of Personality and Social Psychology, 34(2), 191–198. Xygalatas, D., Mitkidis, P., Fischer, R., Reddish, P., Skewes, J., Geertz, A. W., Roepstorff, A., & Bulbulia, J. (2013). Extreme rituals promote prosociality. Psychological Science, 24(8), 1602–1605. " data-title="Descripción:" title="Descripción">
39:12
The most destructive ad campaign in history
How did a marketing campaign lead to one of the worst public health disasters in American...
28:06
Louis Grenier’s Extremely Uncensored Take on Marketing
Today's episode of Nudge is a little different. The no-nonsense marketing expert Louis...
01:04:48
One simple trick to improve your memory
There is one straightforward trick to help you more. Today, Dr. Ranganath reveals why...
22:59
Will tips from a 102-year-old marketing book work in 2025?
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book...
23:02
Can you implant fake memories?
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that...
28:18
Elon musk’s controversial interview question
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and...
20:04
Surprising truths about memory with Dr. Ranganath
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We ....
31:55
Golf players, investors and CEOs perform better if they take their time. Or do they"Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead to smarter decisions in business, sports, and investing. You’ll learn: Why gut instinct can beat data-driven decisions (feat. insights from Gerd Gigerenzer). How firefighters, CEOs, and handball players make better choices under pressure. The dangers of overthinking—why too much time can worsen decisions (feat. 2004 golf study). Why simple rules predict outcomes better than complex models (feat. Wimbledon & NFL studies). --- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Gerd’s book Smart Management: https://mitpress.mit.edu/9780262548014/smart-management/ --- Sources: Baum, J. R., & Wally, S. (2003). Strategic decision speed and firm performance. Strategic Management Journal, 24(11), 1107–1129. Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. DeMiguel, V., Garlappi, L., & Uppal, R. (2009). Optimal versus naive diversification: How inefficient is the 1/N portfolio strategy? The Review of Financial Studies, 22(5), 1915–1953. Dörfler, V., & Eden, C. (2017). Becoming a Nobel Laureate: Patterns of a journey to the highest level of expertise. AoM 2017: 77th Annual Meeting of the Academy of Management, Atlanta, GA, August 4-8. Easterbrook, G. (2010). TMQ’s annual bad predictions review. ESPN. Eslam sdt Henry. (2018). Best football trick world cup 2006 Jens Lehmann [Video]. YouTube. https://youtu.be/LRAOEWAbO00 Johnson, J., & Raab, M. (2003). Take the first: Option-generation and resulting choices. Organizational Behavior and Human Decision Processes, 91(2), 215–229. Klein, G. A. (1999). Sources of power: How people make decisions. MIT Press. Reb, J., Luan, S., & Gigerenzer, G. (2024). Smart management: How simple heuristics help leaders make good decisions in an uncertain world. The MIT Press. Serwe, S., & Frings, C. (2006). Who will win Wimbledon? The recognition heuristic in predicting sports events. Journal of Behavioral Decision Making, 19(4), 321–332. https://doi.org/10.1002/bdm.530 West, D. C., Acar, O. A., & Caruana, A. (2020). Choosing among alternative new product development projects: The role of heuristics. Psychology & Marketing, 37(12), 1719–1736. https://doi.org/10.1002/mar.21397 " data-title="Descripción:" title="Descripción">
28:25
“99.9% of ads are genuinely awful” Tom Goodwin
Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom...
28:43
7 marketing psychology tips you can apply today
the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher...
27:30
Tiny nudges that can drastically improve your life
the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically...
30:02
the Nudge Unit: https://maven.com/nudge-unit/course-cohort
11:20
Why most bestselling business books are BS
Business books are everywhere, offering seemingly simple solutions to complex problems—but are...
27:07
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