E9. Mithun Sacheti on building CaratLane and solving for trust 3k2s2w

Diamonds are forever. But in 2008, they also went online. In our first ever video episode of the Blume Podcast, which happens to the last episode of Season 2, Karthik Reddy sat down with Mithun Sacheti, the CEO of CaratLane who spilled some gems on the glitzy yet laborious world of being a D2C jewellery brand. In a traditionally ‘low-trust’ society like India, Mithun and his team went from his early days selling jewellery with the family-owned Jaipur Gems to becoming an indispensable part of the Titan group. The journey has is fair share of ups and downs, including a riveting conversation with Rakesh Jhunjhunwala, the topsy-turvy process of raising capital, and solving for trust through brand-building. You can find Transcripts on Blume's official website - https://blume.vc/podcasts/blume-podcast 1k6c5l