Cracking the code to entering new markets with Scott Sargis, IEC Partners 6j4eg

Scott Sargis, Managing Director at IEC Partners, s Jeet Mukherjee and Tracy Dent from Holden Advisors for a discussion about how to build pricing power when entering new markets. Topics include building trust and credibility, ensuring product differentiation, and ways to build an ecosystem to drive initial growth. 4j221p