5. Setting objectives for ABM (part 1) 365e2n

Success looks different to every organization – which is why defining your ABM objectives is vital. In Part 1 of this two-part episode, Jack and Josh start to dissect what makes a good or bad ABM objective. About your hosts: Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives. Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important s. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed. e1a5l