106: Focusing on Customer Top Tasks with Gerry McGovern 4u5l

As soon as you have many people chiming in on the direction of a website, you get disagreements, conflicting idea, and turf wars. What about what customers want? Gerry McGovern has developed a specific step-by-step methodology for identifying what matters to your customers, focusing effort on those things, and objectively testing the performance of those tasks. Helpful and well-gathered data can quickly end debates and focus a team. Gerry s Jen Simmons to walk through the process. Thanks to Media Temple for sponsoring this episode. Use coupon code TWA to get 25% off their web hosting. 1i6326