What to do when your negotiation turns into a game of poker 6x2h5f

Sellers are often faced with tough buyers who try to bully them into lower prices by claiming the...

Sellers are often faced with tough buyers who try to bully them into lower prices by claiming the product is a commodity. In this video, we discuss the tactics used to trick sellers into undercutting value, ways to identify a buyer who is playing poker, and how to differentiate in a commodity market to defend prices in your next negotiation. Roundtable discussion with Travis Umpleby, Pete Morelli, Jeet Mukherjee, and Tracy Dent from Holden Advisors.

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