How to Double a 7 Figure Advertising Agency in 6 months (Jordan Ross Case Study Interview) 2d1r71

21/04/2025

In today’s episode, I sit down with Patrick O’Driscoll — Co-Founder & CEO of The Visionary...

In today’s episode, I sit down with Patrick O’Driscoll — Co-Founder & CEO of The Visionary Group — to break down exactly how he and his team scaled from $80k/month to nearly $180k/month in just 6 months.
And they didn’t do it with paid ads first.


They did it by fixing their operations.


We walk through the exact backend changes they made, the mistakes they cleaned up, and what it really looks like to build an operational foundation that can scale.


If you’re an agency owner stuck in the day-to-day — this is your blueprint.


What You’ll Learn:
1. Where The Visionary Group Was Before Working With 8F
$1M/year but stuck


Overlapping roles


Zach (their COO) was overwhelmed


No meeting structure


Growth came organically but fulfillment was messy


2. The 6-Part Framework We Used to Help Them Scale
→ Clarity on Roles & Meetings
Defined exact roles, responsibilities, KPIs


Cut meetings down to 2 per week (Ops + Strategy)


Everyone got time back


→ Documented Processes & Ownership
Mapped workflows in Notion


Assigned clear ownership


Made onboarding and fulfillment scalable


→ Hiring Roap
Forecasted hires 1-2 months ahead


Built internal training programs


Hired 20+ team cleanly (without chaos)


→ Paid Ads Only After Fixing Delivery
Built a backend that could handle volume


Then turned on paid acquisition


→ Onboarding & Training Systems
Internal decks