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Email Engagement That Drives Conversions: A Deep Dive into Pardot 82r5w
16/05/2025
16/05/2025
We tackle a listener's question about getting the most out of Pardot email marketing by...
We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI.
• Clean, well-organised Pardot s form the foundation for effective targeting and personalisation
• Regular audits (every three months) help catch data decay and refine segments as audiences evolve
• Understanding prospect mailability is critical for maintaining sender score and avoiding deliverability issues
• Enhanced Email Experience offers more features and better Salesforce integration
• HML (Handlebars Merge Language) enables advanced personalisation beyond basic first name insertion
• Customised preference centers give prospects control over email content while improving compliance
• Design emails for accessibility, including dark mode compatibility and proper alt text
• Different email types require specific approaches: product launch, event, newsletter, sales, and nurture
• Engagement Studio enables automated journeys that respond to prospect behavior
• Key automation programs include re-engagement, lead nurture, event follow-up, upsell, and competitor targeting
For your next steps, pick one area to improve first - whether organising data, enhancing a specific email type, or trying an Engagement Studio program - rather than attempting to transform everything at once.
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Speak to MarCloud's Founder and CEO here: https://www.delphi.ai/tom-ryan