8 Hard Lessons I Learned Building a $13M Marketing Agency Holdco (and Scaling Back to $5M Profitably) (Jordan Ross Solo) 2l1f6z

In this episode, Jordan Ross unpacks how he scaled his holding company to $13 million in annual...

In this episode, Jordan Ross unpacks how he scaled his holding company to $13 million in annual revenue — and why he intentionally scaled it back to $5 million to regain clarity, control, and profitability.
He breaks down the biggest lessons learned in hiring, equity structuring, and partnership dynamics that every agency owner should understand. Whether you’re building a single business or managing multiple ventures, these insights will help you avoid common pitfalls and scale with precision.


⏱️ Chapters
00:00 – Building a $13M Holding Company
02:03 – Why A+ Talent Changes Everything
03:28 – Hiring and Scaling With Intention
04:38 – Date Before Marriage: Partnership Timing
06:30 – The True Value of Equity
09:49 – Vesting Schedules That Prevent Regret
11:20 – Defining Ownership in Complex Structures
12:40 – Why You Should Pay As You Go
14:23 – Revenue Share Benchmarks That Work


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